DiscussionThe Traveling Salesman Problem Essay Example | Topics and Well Written Essays - 250 words

DiscussionThe Traveling Salesman Problem - Essay Example In particular, the paper discusses how a business manager can effectively deliver a specific food product to major hotels located in the five cities. Transport problems, in business management, are considered as networks. A network, according to Shenoy et al (1989), is a set of nodes and arcs, where nodes are destinations and arcs are routes followed. In the problem, nodes are the cities, while arcs are the routes linking the cities. Apart from the nodes and arcs, a business manager considers capacity of a route, maximum flow of an entire system, and activity times in each path or route. In solving delivery problems, business managers use Critical Path Method (CPM) and Project Evaluation Review Technique (PERT). CPM uses the concept of critical activity and critical path in solving transport problems. A critical activity, in a network, is an activity whose time of start affects completion time of the entire project. In delivery problems, critical activities include loading and offloading, fueling and servicing, and drivers’ exchange times. In the delivery problem, critical activities also include time taken by a driver and /or a turn-boy to have breakfast, lunch, dinner, or supper. All these activities determine how fast or slow delivery to hotels in the five cities will be. Therefore, in CPM, a manager identifies points with these activities and organizes them such that minimum time and cost is spent in one complete flow of the food product (Shenoy et al., 1989). In PERT, direction of a flow is not fixed and is thus, considered as random variable. A probabilistic model is, therefore, used to identify a route with the shortest flow time. PERT considers activity time (t0), optimistic time (a), pessimistic time (b), and most likely time (m). Activity time measures duration of an activity, while optimistic time is the shortest possible time an activity can take. Pessimistic time is the longest possible time an activity

Thelma and Louise Essay Example for Free

Thelma and Louise Essay This movie is talking about an adventure of two women, who are middle age good friends and they plan to have a fun just for 2 days originally. However, after the accident happened in the parking lot of a bar on their way to their destination, everything went wrong and their vacation was like a disaster. But during their trip, they survived, they found out their way to live and found back their self-respect so I think it is a good model as a feminism movie and that’s way I choose this movie. Then let me introduce the movie and analysis it. In the beginning of the movie, it introduces the two women main character Thelma and Louise who are all beautiful and middle aged. But Thelma’s husband who is a very male chauvinism man, restricting his wife at home and going out anywhere himself, shouting at his wife and keeps commanding his wife rudely. On the other hand Louise is a waitress, having a boyfriend but not marry yet. I think in the late 1900s women are still oppressed by the society and men. Even though the film does not mention the era, I can figure the time easily because the social status of women is still low and equivalent to the other film â€Å"North Country†. After a routing insult from her husband, Thelma decides to go having fun with Louise without her husband’s permission and this is the first step that makes her find herself. When they are on the road, Thelma becomes wild, passionate and crazy and energetic like she is just released from the jail. She also mentions that she feels the call of the wild. When they stop driving for fun in a bar, she is cheated by man’s sweet words and dancing with him. I think because this is the very first time she expresses herself, and compared with Louise, Thelma is more innocent and reckless. So the consequence is that she is nearly to be raped. But honestly, what she has done? She just has some fun like anyone else. But the women will be raped and the men are not, from this accident I think that the social back ground very look down on women and even don’t respect them at all. I think that Louise is smarter and stronger than Thelma; maybe because she is a waitress, she has more chances to face the people and the society. So when something bad happens to Thelma she arrives and saves her immediately. Accidentally, Louise shots the man dead, both her and Thelma are afraid and scared; they have two choices, calling the police or just run away, but Louise knows that the police will not believe them so they just escape anyway. I think Louise shots the man dead because, first she had the same experiences like Thelma in the past and the second is that the man does not apologize instead calling them bitch. She says to that man (who states that he and Thelma are just having fun) â€Å"when women cried, that does not mean they are having fun! And the gun which be brought by Thelma is the key point of the whole film, starting their life as the runaways. I think if they were calling the police for the dead man right away the consequence would be different. But the raping crime has no witness except themselves and they know that no one is going to believe them. In a male chauvinism society no one will stand on their side (both law and policeman), so they choose to escape, differing from â⠂¬Å"North country†, the two girls do not fight against the law in the court but by running away. On the road, they come into a hot guy who is called J. D. and Thelma very likes him because he is handsome and humorous. In the same time, Louise contacts with her boyfriend, Jimmy, to get enough money for the trip. Jimmy is one of the two kind men in this film, and no matter what happen to Louise he will wait her. After getting the money, Louise asks Thelma to keep it safe; however, Thelma focuses on having fun with J. D. because he is totally different from her husband. When Thelma tells Louise how awesome he is and she left him in the room, Louise rushes to the room for the money. As expected, the money was stolen and they have nothing. Most of the men in the film are bad guys and emphasizes the feminism of this film. Thelma’s anxious husband and the man who wants to rape Thelma make them want to fight against men instead of being oppressed by them. Feminism movies always need male chauvinism to contrast the awakening of women. And this trip, they call it vacation, is a wakening for them to find themselves. On their way, Thelma becomes smarter and finds her truth personality gradually. For surviving, Thelma even robs a store with her gun and I really admire her courage even though that means they have to escape from state to state. I think maybe she is more innocent than Louise and having less experience but actually she is the one dare to do anything. This also can be detected in the beginning of the film that she goes out with Louise without her husband’s permission, and also can be seen when she makes a call to her husband during the trip, her husband asks her go home right away and Thelma just reply â€Å"f***ing yourself†. I think these behaviors cause from she just let herself get out of the constraint which restricts her soul for so long. There is another man who drives a gas car keeping annoy them on the road. He keeps saying â€Å"suck my dick† this kind of dirty languages, several times Louise and Thelma just ignore and overtake the gas car. At the last time they cannot bear anymore, they stop the car and negotiate with the man, asking him apologize. Like the one they met in the bar, he just says bad languages to them. But this time the two women are not afraid of holding guns and both of them shots the gas car. They are not cowards anymore because they go through all of these chaoses and conquer them. After be chased by police for so long, in the end of the movie they are surrounded by the police army. Both of them do not want to be arrested and sent back to the male society, Louise is not going to give up and Thelma would rather keep going into the canyon than get caught, it is a decision between life and death. So in the end they just kiss each other and driving away from the police, rush into the canyon by holding hands with each other. I think this movie is a model feminism film because the main characters are two women, not men. And their changing during the trip which they called â€Å"vacation† is very profound. I think what makes them change is that the press and insult from man for so long, and this trip exactly makes them figure out why they have to endure? Why they have to put up with all these things. When they figure out they have nothing to lose, they just set themselves free anyway and do whatever they want. In the end of the movie, their courage to die together instead of being caught is very impressive and makes me think what I would do if I were them. They even smile when they face the death; I think they must have strong souls which fight against for them. And the death also represent that they look down on this male society, it’s hopeless for them to live. So they just want to keep going to the death I supposed. And I very appreciate that spirit.

System PIR Detector

System PIR Detector In my design i would be designing an alarm system which would have three possible forms of sensing in order to prevent crime and for protection, having a combination of a systems that can be used to prevent a home and the industrial areas as well ,which would be able to detect, motion, smoke and heat along to protect the home and making use of arduino in order to implement the working of the systems. 2.1 Proximity Sensor These are sensor that can on there own detect objects or obstructions on their path or way without physical contact, they often emit electron beam and detects or notice changes in the field or environment, proximity sensor targets or demand different sensors, a capacitive or a photoelectric sensor or an inductive proximity sensor can also be used which might require a metal target ,looking at capacitive proximity sensor the object in question changes the dielectric constant between the two plates within a range in some cases which is relatively close to water, because sudden changes in capacitance of objects sometimes takes relatively long time to switch range within the 50Hertz,a normal capacitive proximity sensor do have about 10-12mm sensing range and about 30 mm in diameter, in most cases setting the output of a proximity sensor is quite difficult, hence proximity sensor designers always add hysteresis, excitation voltage etc.most capacitance proximity sensor can make measurement s in 100u sec with resolution of 10⠁ ¶,probes put into use in capacitive proximity sensor have either flat disc or rectangular sensing element, the main advantage of capacitive proximity sensor is that they are mostly unaffected by containers, allowing them to be replaced by optical devices. 2.2 Passive infrared sensor (PIR). In most security systems ,motion is required to be detected in a monitored environment, in most cases the passive infrared motion sensor is preferred to detect changes and upon detection motion sensors generally transmit a notification or indication to the systems host then an intrusion or activation of an alarm system to perform various operations ,in order to monitor a large space with only one or two detector ,most PIR sensor is designed with numerous optical components (mirror or lenses) then each component of such compound optics focuses the infrared radiation from objects within a respective sub-volume of the monitored space into an image appearing over the detector then monitored sub-volume can be interleaved with non-monitored sub-volumes and then radiation producing target (human) passing from the sub-volume to sub-volume causes a target radiation or background radiation /target radiation pattern in detector for humans the pattern leads to a change in the IR radiation in det ector . For PIR sensor there is the need to reduce false alarms and then minimizing processing requirement ,the PIR sensor using a minimal number of detector could generate false alarm from time to time ,definitely a radiation of wavelength outside the required micron band as a result false alarm would triggered in order to reduce false alarms from triggering ,optical filters could be added as detector windows to screen out white light and IR light then coating for mirrors and additives for lenses would be added to prevent focusing of white and near infrared light on detectors hence reducing the chances of motion ,PIR sensor producing false alarms when detectors include pairs of equally sized elements of opposing polarities, Non focused out of band radiation is equally incident on both elements ,then causing signals from equal and opposite elements to roughly cancel one another ,equal elements of opposite polarity reduce false alarms from shock and temperature change, there are chances that PIR sensors can be improved upon to reject interferences and determination of motion direction and detecting a moving object in a monitored space from a non-moving object characterized by non-constant radiation includes receiving a first frequency from the first passive PIR detector then receiving the second frequency from a second passive IR detector, hence the first and second frequencies not being equal ,this method involves outputting a signal are received simultaneously then signal indicate the presence of object is not output. The PIR (passive infrared Red) is a low cost PIR detector used for motion or human detection which can be a simple pyroelectric detector because the detector can be a significant part of the cost (5-10%) of a typical PIR motion sensor, most PIR motion sensor would only employ just one or two of such detectors ,normally the human body radiates infrared waves ranging between 8 to 12 micrometers, as a result should anyone move in any direction ,there will be a change in the quantity of infrared energy providing a low frequency and small amplitude signal, there are possibilities that the same signal can be amplified and decoded using microcontroller, ideally PIR sensor can detect changes in the quantity of infrared energy in small ranges of distance approximately 10-13 inches, in order to detect motions at larger distance, infrared radiation will have to be focused, the focusing is done with the use of a Fresnel lens in most cases usually divide the whole area into different zones hence any movement within the zones already divided into will certainly lead to a change in the infrared energy received by the sensor, Fresnel lenses depends on the range (distance) and basically coverage angle looking at volumetric lenses and certain then the PIR sensor unit will then decide whether the infrared light is from a warm moving body or not ,it is always a lot better when PIR sensor could have one or more inner sensing elements so that with relevant electronics and Fresnel lens, it could sense direction from up to down and right to left and show required output signal. 2.2.1 Uses of PIR Sensor They are basically used for automatic security lightning say when human moves across its path or view or sensor for instance a floodlight is switched on automatically and left on for a fixed period of time say 90 seconds and can provide light when you arrive at home. 2.2.2 Advantages of PIR PIR sensor does not require any form of maintenance, however should in case of any form of fault, it can be easily replaced so for optimum performance, it is advisable to remove any accumulated dust with low power cleaners. 2.2.3 Weakness of PIR sensor. PIR sensor do have its own limitation and these limitations in a way does let it work properly.PIR sensor would not detect stationery or slowly moving body or object in most cases the environment change in terms of cooling off of a nearby wall could actually activate the sensitivity of a sensor and when someone walk straight pass or towards a PIR it would not detect them until close by, they are actually temperature sensitive and work optimally at ambient air temperature of around 16-21 degrees celcius,in most cases when the temperature raises is about 32 degrees ,the field of view narrows and the sensor becomes less sensitive and vice-versa should the temperature drop below 12 degrees, the field view widens up and smaller or more at a distance object might activate the sensor . 2.3 MULTIPLE PIR SENSOR CIRCUIT Situations or scenarios will arise that you would require to use one or more PIR sensor within a system, where one could be at the front and the other at the end or the rear, it is virtually not possible to join them together the output from more than one PIR sensor, in a case like this an AND gate logic is deployed, in logic high voltage is shown by 1 and low voltage by 0 hence the output from a PIR sensor upon detecting motion shows 0 and is 1,the rest of the time, we want an output of 0 when either of the PIR sensor is output is 0,that can be shown in the truth table below . PIR # 1 PIR # 2 PIR # 1 PIR # 2 1 1 1 1 0 0 0 1 0 0 0 0 These truth table is exactly the same as that for an AND gate, basically a logic device that gives an output of 1 only when its two output are both 1, the basic symbol for an AND gate is below. In order to make use of the output signal from a PIR sensor we would need to invert it turn a 12v output to 0 v and a 0 v output into 12v,when motion is detected by a PIR sensor, the 0 v sensor signal is inverted to 12v signal . 2.3.1 NAND GATE Looking at putting two or more PIR sensor together in a circuit, it is not required to put PIR sensor signals through an AND gate ,then through a NOT gate rather i would use a NAND gate, the truth table for it could be seen below . PIR # 1 PIR # 2 PIR # 1 PIR # 2 1 1 0 1 0 1 0 1 1 0 0 1 Setting the signal of the sensor from two or more PIR sensor through a NAND gate will result to a 12v output unless both PIR sensor signal is 12v in a case where neither is detected in terms of motion then the output is 0v that is what we need. The basic diagram of an NAND gate can be seen below How NAND gate is physically connected to a PIR sensor in a circuit, AND gates could be gotten from integrated circuits with the 4000 series applicable to the 12 volt DC system as shown below, the schematic diagram of a Quad 2 input NAND gate with chip 4 NAND gates, each collecting two inputs, that can be seen in the diagram below. The maximum output current from the 4000 series is about 4 to 10 mA, slightly enough to light an LED, hence we might require it to amplified through a transistor so that it can power light couple of hundred mA or perhaps energise a coil of a relay, below a schematic diagram showing how the PIR sensor output could be put through a NAND gate and the result amplified through a transistor (NPN). In conclusion as regards to motion detection,PIR sensor is the most sensitive and advanced option that i am aware of and their light options makes it ideal for security systems . 2.4 Arduino The arduino platform is based on making things work using simple electronics, it is all about tinkering and creating something with the board with its functions defined below. Just above is the diagram of the arduino board and what each element of the board does will be defined below as well. 14 Digital IO (pins 0-13,) can be inputs or outputs as set in software 6 Analogue out (pins 0-5) are dedicated analogue input pins, these take analogue values (voltage readings) and convert it to numbers between 0 and 1023. 3 Analogue out (pins 9, 10, 11) this is just 3 of the digital pins and can be reassigned to do analogue output. The board could be powered through the USB port or from any power socket around, this arrangement could be changed with a jumper marked SV1 in the diagram, if the jumper is closest to the USB plug then the board is powered from there but if the jumper is on 2 pins closest to the DC connector then it is powered from there. 2.5 Interaction Design The essence of interactive design is all about creativity, being able to express your own design in a form of experience to create something between humans and artifacts, making designs through an interactive process based on prototypes of ever increasing fidelity, there are chances that design in future could be extended to include phototypes in technology with reference to electronics, basically interacting with each other as long as humans have been a species, so having interactive design has been applied to development of different solutions, creating or exploring ideals between human and technology, it involves creating products and systems which users can interact with individually, in order to achieve the ideals that you would like to realize within complex technology, systems making use of basic or simple electronics components like software packages and mobile devices, which can be applicable to several other devices and services, since interactive design defines behaviour t hough some principles of cognitive psychology shows how prepared the ground is for interactive design in terms of mental models and mapping etc and there are chances of creating human computer interaction (HCI),which is the methods of describing and testing the usability of communicating with interfaces, in most cases design are emphasized in users goals and experience, one of the essence of interactive design is to improve usability then the experience of the end product by understanding what is required to implement the design in question, after a system on has been designed by getting users involved on frequent basics, only then will designers be able to optimize and properly tailor the usability, it is quite an essence that the users that the designer is designing for is fully aware of the system capabilities from the onset in order to contain expectations from users, interactive design makes use of various photo type techniques to check variety of areas of design, ideas could b e grouped into three, testing the role of the artifact itself ,test of its implementation ,prototype could be physical or digital ,high or low fidelity . 2.6 Physical Computing In previous years making use of basic electronics makes dealing with engineers always kept systems designers from playing directly or indirectly with the medium, almost all tools require good understanding and was meant for engineers, physical computing involves putting together interactive physical components making use of software and hardware components and then having to get a respond the analog settings, could be reffered to as a framework to understand human relationship with the digital world, system using sensor and microcontroller to actualize analog input to a software system and to control several mechanical devices such as motors etc and variety of hardware applications, physical computing is used in various areas and applications making interesting link between the physical world and computer world, understanding the way or pattern in which humans communicate putting their expressions within their design, mini computers like the microcontroller have become cheap and easi er allowing the making of better tools and the arduino making use of the physical computing and system designer getting to know the elementary of electronics and get to know that you can construct phototypes with little investment . 2.7 SERIAL COMMUNICATION. Looking at the arduino diagram below, the USB connection that is used by the IDE to pass across codes into the processor and exciting news is that the connection will be used by programmer to communicate with the arduino to send data back to the computer and receive commands from it. 2.8 Bread board From the diagram below what a bread board looks like can be seen, it is just a plastic board filled up with holes and each contains spring loaded contact and component required leg could be put into the holes, each hole is about 2.53 mm distance from each other and then all components have their own legs, though not all contact on the board are equally created, the top and bottom row are connected horizontally and are used to carry power across the board so when power is required, there is always a hole or gap in the middle as wide as a chip, showing the vertical line of holes so pin will not be short circuited ,the essence of the breadboard is to allow you to alter connections between components in the fastest and most practical and non destructive way possible. 2.9 MICROCONTROLLER The micro controller are constantly used in automatically controlled products and devices, they fit into design well because of one of its advantages which is low power consumption, they consume relatively low power in mill watts and do have the ability to sleep when waiting for an input like pressing a button before it carrys out the operation so while sleeping it might be using just nanowatts,the micro controller allows you to integrate additional elements like read-write memory for data storage ,peripheral devices and input/output interfaces ,they also operate at very low speed compared to todays microprocessors. 2.10 Driving Bigger Loads The pins of an arduino board will only power devices that use up to 20 milliamps, though that is quite small which barely light an LED, trying to drive some else with far much more power will definitely stop the systems from working and definitely burn out the processor, in order to drive larger loads like coils etc, an external component that can switch such things ON and OFF by an arduino pin, a mosfet transistor will be required, which is an electronic switch that can be seen that the motor takes its power system having different power supply from the one used by arduino which is purely an advantage and the mosfet connected to pin 9 . 2.11 Analogue Input circuit could be reffered to as quantized electrical signal with a certain range and can generated by a sensor and received by a controller it changes constantly a definite manner in relation to a property, analogue signals produced by some sensors could be conditioned by converting higher-level standard signal which would be transmitted over wires to the receiving controller. Analogue inputs are converted to digital signals by the analogue to digital converter, in most cases located at the controller, in most cases limited to a small range of DC voltage. The three type of analogue input signals are current, resistance, voltages used in controls are within 1-5 volts and direct convert (VDC), 2-10 VDC as regards to current the 4-20 MA signal has become the industry standard convert signal for use with analogue and digital controllers, resistance are mostly associated with direct inputs from temperature sensing devices. A basic circuit diagram below is a typical example of analogue inp uts configurations. The arduino can sense voltage out across to one or any of its pins and shows it through digital real functions, this is used by the arduino in lots of applications, in most cases we need to know exactly what the amount of voltage we are putting across, hence in order to determine the exact voltage across and we would need a different type of pin. The lower right part of the arduino board has 6 sets of pins marked analogue in. These set of pins would not only tell u the voltage applied to them or not but also its value making use of the analogue read function. Voltage applied to one of the set of pins can be read using the scale, the function returns a number between 0 and 1023 representing voltages between 0 and 5 volts, hence if a voltage of 2.5 volts is applied to pin 0. The analogue read (0) will return 512 etc, hence constructing a circuit using 10k or 4.7k resistor and putting the codes through. You find the lead blinking at the rate that depends on the amount of light that hits it. 2.12 Pulse Width Modulation Pulse width modulation of the power source or signal involves the modulation of its duty cycle to carry messages over a communication link or rather control the amount of power sent to a load,PWM makes use of square wave, whose pulse width is constantly modulated resulting in variation of average value of the waveform, the best method to generate PWM signal is intersective method which requires a saw tooth or a triangle waveform which can be generated PWM signals e.g. micro controller, making use of a counter that increments periodically connected directly or indirectly to the clock of the circuit and sets back after the end of every period of PWM, there are three types of PWM signals -(leading edge modulation) the pulse lead edge can be held at the lead edge of the window and tail edge (trailing edge modulation) the pulse center may be fixed in the center of time window and both edges of the pulse moved to compress or expand the width. -the tail edge can be fixed and lead edge modulated. PWM could be used to reduce the total amount of power delivered to a load without losses due to the fact that the average power delivered is proportional to modulation duty cycle, PWM are used in controlling electrical power supply to other system like speed control in electric motors, PWM is used in efficient voltage regulators by switching voltage to the load with required duty cycle In conclusion the PWM is a way of digitally encoding analog signal level the diagram below shows the three possible PWM signals, the first figure showing the PWM outputs at 10% duty cycle and the other figures showing the PWM outputs at 50% and 90% duty cycle respectively, hence the three PWM outputs encode three different analog signal values at 10%, 50% and 90% of the full strength, the supply is 7v and the duty cycle is 10%, a 0.7 v analog signal result. Below a simple Pulse Width Modulation circuit can be shown. References. http://www.reuk.co.uk/Multiple-PIR-Sensor-Circuits.htm http://en.wikipedia.org/wiki/Passive_infrared_sensor 3. http://www.sensors-transducers.machinedesign.com/guiedits/content/bdeee4/bdeee4_7.aspx 4. http://www.freepatentsonline.com/6163025.html 5. http://www.arduino.cc/en/Main/Policy 6. http://en.wikipedia.org/wiki/Interaction_design 7. http://en.wikipedia.org/wiki/Physical_computing 8. http://www.ddc-online.org/inout/inout_chapt01_analogin.aspx 9. http://www.netrino.com/Embedded-Systems/How-To/PWM-Pulse-Width-Modulation 10. http://en.wikipedia.org/wiki/Microcontroller 11. Arduino booklet (2002), Massimo banzi, Erica calogero, David Guartielles, Jeff Gray, Tom Igoe, David Mellis 12. Barr .Michael, embedded systems Programming, September 2001, pp. 103-104 13. Making things talk: Practical Methods for Connecting Physical Objects by Tom Igoe (Paperback -September 28, 2007) 14. Physical Computing: sensing and controlling the physical world with computers by Tom Igoe, Dan O Sullivan. Thomson Course Technology, Boston, Massachusetts, May 2004

All About Nothing: The Story Of My Life Essay -- essays research paper

All About Nothing: The Story of My Life   Ã‚  Ã‚  Ã‚  Ã‚  Perhaps the most important thing that has happened in my life is the fact that nothing really big or important has ever happened in my life. For example, my parents are still happily married, and nobody really close to me has evr died. All of this is very unfortunate, I am sure, because if one of these things had happened I would have been able to find a topic for this very essay which I am writing very easily, and would not have had such a hard time getting this essay in to my teacher on time. Nor have I rescued a little kitten from a tree, which when I think about it is really unfortunate because then not only would I have had a topic, but I might also have gotten my picture in the â€Å" Hillsborough Beacon,† or even in the â€Å"Somerset Messenger Gazette,† which, in the lingo of those in the news paper business, is the ‘big time.' But there is little point in even mentioning these things, because they have not happened, and thus, I am left topicless. I could try to fool you with some far out, totally unbelievable story about how I was in a car wreck involving at least two dozen cars, including the president's limousine, and how despite having broken two legs, an arm, in addition to various other body parts too numerous to mention, I managed to drag myself out of the wrecked car (A job for the Jaws of Life, for sure, had it been any other person but me in that car), and then how I managed to haul all of the other survivors, among them the president himself, out of their cars, and to safety, only moments before a small fire that was caused by the crash reached the gas tank of one of the cars causing a breath- taking chain reaction of explosions and fires seen and heard for miles around I could...but I will not. In fact, I would not have it any other way.   Ã‚  Ã‚  Ã‚  Ã‚  If a highly important meaningful event had happened in my life, the chances are that I would be a completely different person today than the Bill that I am sure you know and love, and probably even worship. It could for example have made me realize how important a proper education is (Do not ask me how.). And, because of this, I could be a diligent hard working student. Thankfully, it didn't and I am not, but the point is, it could have. A scary thought indeed. My parents aren't divorced and do not abuse me, givin... ...ng him of his great failures, even if they are trying to be nice abouit it, although a great many most likely ae not, and can probably get downright mean. Even if he had won those Super Bowls his life would still be a wreck. Joe Montana and Terry Bradshaw, the only quarterbacks ever to win as many Super Bowls as Kelly has lost, still can not go out in public without being mobbed by fans, even though both have long since retired. And although it was most likely fun and exciting to begin with (I find excitement to be much over rated any way.), the novelty of celebrity has most certianly worn off by now, and not being able even to go to the supermarket has most likely turned in to a large pain in the neck. So, as I feel I have just proved, exiting and important events bring nothing good no matter how extremely good or bad they seem to be. This is why I enjoy my average uneventful life. However, as a personal note, if the good and kind reader of this essay would extend the deadline a few years, I could give her a really good reflective essay about the feelings that I have for the people who I have literally and figuratively crushed on my way to power as the Supreme Ruler of the World.

Establish and adjust the marketing mix Essay

Promotions are not just aimed at increasing usage of the products. Followings are five other specific promotional aims. Sales Growth There have two term of campaigns, long term and short term campaigns. In a short-term, the main aim would be to drive revenues or cash flow, it also trigger the buyer actions. In the long-term campaign, the main aim would be intended to lead optimized profit margins. Especially for a new business they might aim to build a customer base in order to cover new start-up business costs and maintain a sustainable business. For the established companies, their aim would be to generate more business during slow or off season periods, and to expand the business into the newer markets. Brand Recognition One of the most popular promotional objectives would be building or maintaining brand recognition. The objective is to let customers or people know and well recognized your brand logo, other symbols or characters. Customers identify it with your company and hopefully associated with good impression to it, this might lead to customers will advertise our brand to his/her friends. It also gives people something to remember you by , that helps the business stand out even more. Understanding and connecting with the image of your brand is critical to long-term customer’s loyalty and profits. Purchase Intent As customers become more familiar with your brand, the next stage is to motivate purchase intent. The goal is to eliminate, neutralize or blocks the efforts of competitors to grab market share. You need to lure customers away from aggressive competitors. Promotional activities can be used such as refreshing trial use, encouraging existing customers to consume more quantity it occurs when customers are satisfied and can see no reason to buy  form another company and more frequency and getting customers to switch from competing options. Some customers are so satisfied with your services they cannot imagine shopping somewhere else A variety of promotional tools are used in this endeavor, including free trial offers or first-time buyer discounts Create Awareness Increased market awareness is a primary promotional objective. A mature product that is providing something new such as a product improvement or enhancement can also turn to promotion. A product that’s new to the marketplace will need promotion to be introduced to consumers. In all these cases, the objective is to make noise in the market that results in sales. Goodwill One ongoing objective of companies is to promote goodwill with the public and also public relation campaign. Staying active in community activities and giving to charities are common promotional tools with public relationship. Coinciding with building and maintaining goodwill, public relationship and other promotional campaigns are sometimes used to combat negative publicity already festering. Wal-Mart often uses advertising to promote positive attributes of the company in the face of criticism for some of its business practices.

Using Growth Marketing Tests To 10x Your Results With Noah Kagan

Using Growth Marketing Tests To 10x Your Results With Noah Kagan Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way to win is to pick a more specific customer to serve. So, pick a target customer, and be very strict about it. Garrett Moon, CEO, recently wrote the book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. Fortunately, Garrett recorded the interviews he conducted for the book. In today’s episode, Garrett’s 10x interview is with Noah Kagan of Sumo, AppSumo, and Briefcase. Noah continuously pushes the edges of marketing and growth. Focusing on eCommerce has positively transformed Noah’s companies Growth Hacking and Marketing: How to find channels that have not been fully utilized or abused What has helped grow your business? Do what works; go back to the basics Favorite Growth Strategies: Determine what new marketing channels will work; and platform marketing Proactive Dashboard: Has to be controllable; you can’t be dependent on anything As a marketer, what is one thing you can stop doing today? What are you wasting your time on? Noah’s companies perform testing and validation on how they can get more traffic and on-site optimization Use content to grow your business; what’s unique about what you’re writing Social vs. search content; one is short-term, and the other is long-term options Process of understanding your target audience: Which customers have the highest lifetime value? Which have been the easiest for the sales team to talk to? Noah’s companies have made two major shifts when focusing on customers: Qualified sign-ups and content related to eCommerce Revisit pricing and customers; contact customers via the phone for feedback Segment your audience to understand them; but don’t do it too early Find a product you love, and let specific people in the world know about it; help people 1 by 1 Links: Noah Kagan Sumo AppSumo Briefcase OkDork Noah Kagan on YouTube 10X Marketing Formula book AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Noah Kagan: â€Å"It turned out the customer base was so big and so broad that it was hard to actually help people.† â€Å"Do you have a product or service that people want? If you don’t have that, nothing else matters.† â€Å"Growth marketinghow are you finding channels that haven’t been fully utilized or abused as an opportunity for growth?†